As a business owner, you can advertise just about anywhere today. Facebook. Google. TikTok. Instagram. Streaming TV. Direct mail. Billboards. Radio. The real question isn't, “Where can I advertise?” It’s “What advertising actually gets people to take action?” New research gives us another pretty compelling answer: radio can move people through the doors of a business — and the more effectively you use it, the stronger the results can be. More Radio Exposure. More Store Traffi

Football season is more than a sports season in Missouri—it’s an advertising season. Few brands generate the kind of attention, loyalty and weekly conversation that the Kansas City Chiefs do. From the drive to work Monday morning to kickoff on Sunday, Chiefs football creates an audience that follows the team throughout the week. For local businesses, that makes Chiefs radio more than a place to hear the game. It creates an opportunity to associate your business with one of th

Quick answer: For most local businesses advertising on 95.3 KDKD or 104.9 KXEA, we recommend at least 25 commercials per week to begin building consistent awareness. Running fewer commercials may save money in the short term, but it can also mean your message simply isn't heard often enough to make an impact. One of the first questions we hear from local businesses is: "How many radio commercials do I actually need?" Usually, the answer is more than advertisers expect. If you